Copywriting
I want to write copy that I would wish I’d written if I saw it on a Subway ad.
I see creative briefs as puzzles, and I love puzzles. I can do a Rubik’s Cube in under a minute. I did a YouTube tutorial.
Featured client work:
Dragonfly
Dragonfly is an electric adventure vehicle that lets people use their body weight and lean to steer, creating the sensation of surfing on land and giving people a carbon-neutral way to get around. When the company launched in the US in 2023, I helped create a new look-and-feel, a new company website, paid ads, and several email campaigns from welcome series to drip and lead nurture emails.
Blobs
I wrote copy and worked with a designer to produce the packaging for a better-for-you candy company looking to target millennials with a nostalgic, whimsical, 90s-esque look and feel. I ended up using rhymes to create a child-like tone for both the inner single-serving pouch and the outer display box.
Mikuna
Mikuna creates protein powders and other products made from Chocho — an ancient plant that grows in the Andes Mountains in Ecuador and Peru. As one of the company’s first five full-time employees, I helped to build the brand from the ground up, writing copy for product packaging, brand guidelines, website, email campaigns, paid and organic social, display ads, and more.
Stash
Stash is an app-based tool that allows people to start investing small amounts of money into an automated Smart Portfolio. With stock round-ups, expert-led webinars, and a debit card that rewards users, Stash helps people start building wealth $5 at a time. I recently joined them to create a series of paid social ads as well as an email promotion revolving around a partnership with the San Fransisco 49ers.
Dime
I helped create the branding for a merger between two New York financial institutions — Dime Community Bank and BNB Bank — to create a broader company under the Dime Bank name. I worked on an expansive new website, brand guidelines that utilized and expanded upon elements of both brands, and several paid campaigns including partnerships with MetLife Stadium and UBS Arena, homes of the New York Jets and the New York Islanders respectively.
Glamsquad
Glamsquad is an on-demand beauty service that delivers professional hair, makeup, and nail services to your home, office, or just about anywhere else. I developed content and wrote copy for their email campaigns, including a new customer welcome series, all marketing emails for their three product launches, and paid social and display ads. I also once got my nails done at my desk, because they do that.
Campus Vote Project
Campus Vote Project works with universities, community colleges, faculty, students, and election officials to reduce barriers to student voting. I developed concepts and copy for several social media campaigns instructing college students on how to vote early and vote by mail, and urging students and alumni of Historically Black Colleges and Universities to register to vote and sign up to be poll workers for the 2020 presidential election.
Luminary
Luminary is a podcast app that offers ad-free subscriptions to more than 40 original podcasts as well as access to thousands of others. I worked on their holiday campaign and new season launch campaigns that included email, paid social, and display ads for shows by creators like Trevor Noah, Lena Dunham, Karamo, and more. I also wrote an update of their homepage.
Edrington
Edrington is a spirits company that produces brands like The Macallan, Highland Park, Brugal, and The Famous Grouse. I wrote and edited print materials including their 60-page cocktail recipe book, various sell sheets, and B2B emails that were sent to distributors, as well as an email campaign encouraging consumers to make craft cocktails at home during the pandemic.
Petplan
Petplan is one of the leading providers of pet health insurance in North America. With a goal of educating potential customers in the US about the value of pet insurance, I wrote an email welcome series, print materials, a series of blogs, and a majority of the pages on their website. I also wrote and edited event collateral for Vanderpump Dogs in Los Angeles.
Jetblack
Jetblack is a personal shopping service that delivers products to members, usually same day, all via text. This service is generally targeted at New York City moms. I wrote copy and concepts for their marketing emails, SMS messaging, signage, and event collateral, as well as various internal materials.
Discovery
I wrote marketing emails, in-app notifications, and push notifications for all of Discovery’s networks, including TLC, Animal Planet, Science Channel, ID, HGTV, Food Network, and Travel Channel.
